dentsu japan

This is a new framework that enables visualization and reconstruction of enterprise value from a unified perspective, covering not only financial but also non-financial information. It measures enterprise value using four parameters: business, employees, society, and the environment.

This provides multifaceted support for corporate management and branding based on a three-step design concept: “Will do” → “Have it work (function)” → “Leads to brand power.” This is a solution in which a company's ‘purpose’ not only leads to value creation for the customer and society but also strategically boosts competitiveness and brand value.

This tool helps the customer company explore the social issues and areas of social dissatisfaction that may need attention and resolving. It provides a solution for assisting DX/CX reform that moves all concerned parties (or own company, consumers or society) toward more-preferred territory, i.e., a more ideal position, through clarifying aims/purposes/missions and formulating visions.

This survey confirms to what extent the ESG efforts and information provision of the customer company have actually impacted consumers, as well as the types of impact. Using such data, we provide the customer with a consulting service to help promote ESG corporate management.

This service provides solutions for creating a cohesive ‘story’ for the company by matching corporate visions/purposes with businesses and measures for sustainability, which can help permeate visions within inner circles and improve understanding among those outside.

This is a turnkey support program spanning from PoC to rollout and deployment that incorporates the SDG business ideas generated from consumer viewpoints and future orientation. This program was realized through integration of Business creation, Customer (consumer) experience design, and Information technology of Dentsu Digital, which has a business support track record in these fields.

This is a service for new product development and new business conception starting from the perspective of ‘sociality.’ This is to provide an ideation program, based on the keywords of individual passion and multiplication by unexpectedness, using insight tools such as the Social issues map, Senior insights map, and Health issues map, which are unique to our company.

This is a service for diagnosing the current state of information provision on sustainability, ESG and SDGs of a company. It highlights the current issues and recommends more preferable communication activities.

This is a webinar hosted by dentsu Japan. Through it we provide trigger opportunities to start information sharing and co-creation by delivering the considered opinions of relevant experts and companies as well as the results of surveys conducted by dentsu Japan and useful solutions proposed by dentsu Japan on themes such as carbon neutrality, the circular economy, and DEI that should be addressed throughout Japan.

The Awards have a history of over 70 years, where representatives from companies and the media serve as judges and Dentsu provides operational support as the secretariat. In 2020, an “SDGs Special Award” was newly created. It aims to contribute to the promotion of SDGs through advertising activities and the advertising industry.

This is a fixed-point observation survey on consumer awareness of the SDGs, conducted since 2018.

This is a survey exploring consumer awareness about sustainability in 14 countries, conducted in 2010 and 2021.

This is a consumer awareness survey about carbon neutrality, conducted since April 2021.

As an update to the SDGs communication guide, this is a guide on communication points for the sustainability era, and also includes some case examples of support provided.

This is a guide to points to be aware of in respect of ‘SDG washing’ in all communications, compiled together with external experts, in light of the rise in SDGs reporting.

This is a guide providing ideas for updating the products and packaging exposed to consumers, in line with the goals of the SDGs.

Guidelines for implementing events where everyone can participate happily, aiming for comprehensive universal design compatibility.

Guidelines for organizers, exhibitors, sponsors, planners, and creators aimed at promoting sustainability in the event industry.