Solutions
Integrated statements
This is a new framework that enables visualization and reconstruction of enterprise value from a unified perspective, covering not only financial but also non-financial information. It measures enterprise value using four parameters: business, employees, society, and the environment.
Purpose design
This provides multifaceted support for corporate management and branding based on a three-step design concept: “Will do” → “Have it work (function)” → “Leads to brand power.” This is a solution in which a company's ‘purpose’ not only leads to value creation for the customer and society but also strategically boosts competitiveness and brand value.
ESG reputation survey
This survey confirms to what extent the ESG efforts and information provision of the customer company have actually impacted consumers, as well as the types of impact. Using such data, we provide the customer with a consulting service to help promote ESG corporate management.
Sustainable Future Design Program
This is a turnkey support program spanning from PoC to rollout and deployment that incorporates the SDG business ideas generated from consumer viewpoints and future orientation. This program was realized through integration of Business creation, Customer (consumer) experience design, and Information technology of Dentsu Digital, which has a business support track record in these fields.
Sustainability / Related Articles (Dentsu-ho)
Articles on a wide range of topics related to sustainability are available from Dentsu-ho, the information media platform operated by Dentsu Inc.
Dentsu Advertising Awards: SDGs Special Award
The Awards have a history of over 70 years, where representatives from companies and the media serve as judges and Dentsu provides operational support as the secretariat. In 2020, an “SDGs Special Award” was newly created. It aims to contribute to the promotion of SDGs through advertising activities and the advertising industry.
Consumer surveys/industry guidelines produced to date
SDGs consumer survey
This is a fixed-point observation survey on consumer awareness of the SDGs, conducted since 2018.
Sustainable lifestyle survey
This is a survey exploring consumers’ awareness of sustainability in six countries around the world.
Consumer survey about carbon neutrality
This is a consumer awareness survey about carbon neutrality, conducted since April 2021.
Sustainability communication guide
As an update to the SDGs communication guide, this is a guide on communication points for the sustainability era, and also includes some case examples of support provided.
Consumer Survey on the Impact of Climate Change
This is an updated version of the “Consumer Survey on Carbon Neutrality,” which has been conducted since 2021. Looking beyond carbon neutrality, it examines the impact of climate change on consumers’ lives.
SDGs package guide
This is a guide providing ideas for updating the products and packaging exposed to consumers, in line with the goals of the SDGs.
Event Guidelines for ‘Everyone’
(based on universal design)
Guidelines for implementing events where everyone can participate happily, aiming for comprehensive universal design compatibility.
Sustainable Event Guidelines
(for environment)
Guidelines for organizers, exhibitors, sponsors, planners, and creators aimed at promoting sustainability in the event industry.