dentsu carbon neutral solutions
Communications solutions
for next generation
One-stop implementation of the following: grasping insights into carbon neutrality from people of the next generation; information provision; planning and execution; and communication
Articles based on interviews with people from Gen Z; video streaming on round-table talks between people from Gen Z
When companies promote carbon neutrality, they cannot afford to ignore the values and opinions of next-generation citizens, as they will be the main actors going forward. Dentsu Group Inc. and NEW STANDARD*1 will together pool their knowledge and other resources to implement the following in a one-stop manner: grasping insights into carbon neutrality among people of the next-generation; information provision; planning and execution; and communication.
Grasping insights and information provision
We will deepen and help materialize the insights of next-generation citizens through conducting Internet surveys and interviews with Millennial and Gen Z users. Leveraging the insights gained, we will provide information via media, study sessions, etc. and contribute to corporate execution and communication planning.
Planning and execution
Through workshops, accelerator programs, etc., we will connect influential Millennial and Gen Z creators with companies to co-create new values for companies and brands.
Communication
We will help communicate corporate activities and new products for carbon neutrality both within and outside the company to maximize the effects and values. Support via influencer marketing using suitable creators is also possible.
*1: As a specialist on Millennials and Gen Z, NEW STANDARD is a company that realizes digital-native brands and CX creation through re-capturing subtle implications as new criteria and values. It endeavors to resolve the various challenges faced by companies and society through use of its unique capabilities derived from the user insight of Millennials and Gen Z as well as from relevant data.
https://new-standard.co.jp
*2: Leveraging the NEW STANDARD CREATOR NETWORK (a NEW STANDARD product), various challenges for companies and brands are being resolved through co-creation between over 500 influential Millennial and Gen Z creators and companies.
