dentsu japan

News Releases

News releases announced
by companies
in dentsu Japan.

Updated every two weeks.
Please visit the websites of each company
to see the latest news releases.

Integrated Growth Partner

We as a network are committed to sustainable growth
of our clients and the society
.


We identify essential issues from increasingly complex and sophisticated corporate issues and offer our integrated solutions, “Integrated Growth Solutions.” Based on capabilities beyond advertising and marketing, we support the growth of our clients and contribute to the growth of society as a whole.

ESG management

DEI

business domain

sustainability solutions

ESG management

Dentsu Group Inc. introduced the “2030 Sustainability Strategy” in FY2021, which forms one of the pillars of the Medium-term Management Plan. Under this Srategy, each dentsu Japan company is to promote ESG corporate management based on its unique capabilities.

2030 Sustainability Strategy

DEI

We focus on diversity, equity, and inclusion (DEI) in the working environment, and aim to be an organization that can create long-term values for all stakeholders.

DEI Action 10

business domain

Through variety of services in areas of AX, BX, CX, and DX, we realize transformation of our clients and support their growth.

Our service & solutions

sustainability solutions

We offer consulting and solution services of various agenda to solve social issues through client businesses and industry-academia-government collaboration.

dentsu Japan
Sustainability Solutions

Growth of business and the society: our model

In addition to our expertise in each domain,
we pursue collaboration across the four domains
to realize business transformation and growth of our clients.

Our four business domains

AX
BX
CX
DX

We create values that lead to growth of our clients in the following four domains.

AX:Advertising Transformation
- realizing sophisticated advertising communication
BX:Business Transformation
- transforming entire business of our clients
CX:Customer Experience Transformation
- transforming customer experiences
DX:Digital Transformation
- transforming marketing foundation of our clients

Integrated Growth Partner
concept video

Lineup and processes of our services

We not only provide best-in-class services in each domain
but also propose and realize integrated solutions based on
our view that the four domains are not separated,
but rather a sequence.

Here, we will introduce a typical sequence to show our service lineup.

PROCESS

BXBusiness Transformation
Our business domain for achieving business growth and corporate transformation of our clients
We commit to the top line growth of our clients through supports in transformation of existing businesses, creation of new businesses, and corporate internal reforms.
Business portfolio strategy
New business development
Business analysis;
"Decision Management”
Internal activation
Internal process transformation
Our BX services
DXDigital Transformation
Our business domain for transforming marketing foundation of our clients
We support building business growth by transforming marketing foundation of our clients for evolution of business, customer experience, and advertisement.
Digital transformation diagnosis
Customer cultivation marketing
Consent management platform
Customer success support
Data clean room
Our DX services
CXCustomer Experience Transformation
Our business domain for designing and realizing optimal customer experiences
We maximize long-term experiential value for customers by realizing optimal journeys through integration of data and creativity.
EI / brand design / imagery
development
Data-driven / CX journey design
Dual-funnel content planning
and production
Community development and
management (including SNS)
Sharing/subscription services
Our CX services
AXAdvertising Transformation
Our business domain for realizing sophisticated and efficient advertising
We contribute to business growth by maximizing advertising performance through creativity, digital expertise, and professional operation, empowered by evolving media platform.
On-off integrated
marketing platform
Mobile app on-off integration
Marketing linked to weather data
On-off integrated creative workflow
Response Connector Dashboard
Our AX services
PAGETOP