dentsu japan

About the Dentsu Group Code of Conduct

The Code of Conduct defines the way we act as part of the dentsu Group community and the core principles we are all committed to upholding. It sets out how we are expected to behave towards our stakeholders including clients and other business partners, shareholders, and our communities.

• Working Together
• Working Responsibly
• Working with Integrity
• Working in Partnership and Community

Sustainability Education for Employees

To raise awareness and deepen understanding of sustainability issues, we issue a regular newsletter and host a webinar series called “Sustainability Leaders” to share the latest insights with employees across all dentsu Japan entities. We also maintain a dedicated intranet hub, featuring webinar archives, key sustainability-related articles, and internal consultation links — accessible anytime by employees.

One Day for Change: Connecting with Challenges Facing Society

To realize dentsu Group’s value creation strategy, we implement One Day for Change (ODfC) in each market, inviting employees to reflect on, learn from, and engage with issues facing society. At dentsu Japan, ODfC activities span litter collection, recycling/upcycling efforts, and emission reduction initiatives. In 2025, a total of 1,771 employees participated.

Human Rights Initiatives

Within dentsu Group, including dentsu Japan, we recognize a commitment to human rights as a fundamental foundation of the organization and promote it as a core element of ethical and sustainable business through a variety of initiatives.

Anti-Harassment Measures

Harassment undermines personal dignity and disrupts the workplace. At dentsu Japan, we are committed to preventing and eliminating harassment. Each dentsu Japan company has established rules, and we provide awareness-raising e-learning, internal consultation channels, and external consultation services staffed by professional counselors.

Responsible Media and Advertising

At dentsu Japan, we have established the “Code of Creative Conduct for dentsu Japan Employees” as our guiding framework. We recognize the significant social impact of both our creative outputs and the processes by which they are produced, and we strive to uphold ethical standards while enhancing creativity.

Additionally, we have developed basic policies and guidelines for public-sector work to ensure fairness, transparency, and accountability in our operations.

Social Contribution Activities

In addition to our internal collaborations, dentsu Japan works with external partners to implement a variety of initiatives, including community engagement programs and employee-driven social contribution activities.

UNESCO “World Terakoya Movement”

Dentsu Japan supports the World Terakoya Movement, which has been carried out by the National Federation of UNESCO Associations in Japan since 1989. Globally, around 251 million children (ages 6–17), including approximately 71 million at the primary level, are out of school due to factors such as poverty and conflict, and roughly 754 million adults (one in eight people aged 15 and over) are unable to read or write because they lacked access to education.*

The World Terakoya Movement aims to expand access to “terakoya” — community learning spaces where everyone can learn fairly, regardless of age, gender, or religion as a fundamental human right — primarily in Asia, where illiteracy and poverty are most prevalent. One accessible way for companies and individuals to support the movement is the “Used Postcard Campaign,” which collects unused or miswritten postcards, stamps, and prepaid cards and converts them into donations. At dentsu Japan, we strengthen internal collection efforts each year from December through May, and support the campaign through original characters — the “Tansu Isan San Kyōdai” (“The Three Treasure Brothers of the Junk Drawer”), Kakison-jirō, Harison-jirō, and Tsukaison-jirō — across internal and external communications.

*Source: Global Education Monitoring Report 2024/5, “Leadership in education: lead for learning” (UNESCO)